Social media has transformed the world in so many ways. It has created a global connectedness that people have not seen before. Social media allows us to connect with other people regardless of their location. It enables us to join groups and communities that share our passions and interests.
Undeniably, social media has created an authentic global village. Among the most well-known social media platforms, today is Facebook. Almost everyone is familiar with the social networking giant. As of July, statistics showed that Facebook has nearly 3 billion active users monthly. It means that about 37% of the world’s population uses Facebook.
According to Statista, the TV airing of a 30-second commercial in the United States cost, on average, $104,000 in 2019.
Meanwhile, in 2020, the average cost per 1,000 impressions (CPM) on Facebook was $14.67. An impression is a Facebook user that has seen an ad. “It means you only spend $14.67 on Facebook to expose your product to at least 1,000 people, which means having a lot of attention pointed towards your brand. The sheer number of social media users gives you a high chance of reaching an audience relevant to your business.
About Kasey Brown
Kasey Brown is the founder of a growth marketing agency. She started her first business when she was 16 years old. She scaled up that business to six figures in three months using Instagram. That is where she discovered the power of ads on social media.
Kasey started helping people leverage Facebook and Instagram to scale their businesses and monetize their brands using paid advertisements. She dropped everything in 2020 and quit her corporate job to create something of her own. She started by focusing on Facebook ads. Over the years, Kasey’s agency grew from offering only Facebook into a whole suite of products, primarily focusing on Facebook and Google ads and additional use of TikTok, email, and SMS ads.
Benefits of social media attention
Attention in advertising is not only one’s first step to sales but also one of the most important steps in advertising toward sales. Capturing people’s attention is critical for increasing brand awareness and converting prospects into customers.
You can turn generated attention into new sales opportunities and increased revenue with the right engagement strategy and a team of experts to support you. Social selling creates opportunities to connect with new potential customers on social media, where they are already active and engaging in conversations.
This attention can be turned into sales by finding out information such as who is already talking about your business, competitors, or industry. One gets to reach out to the audience interested in their product and authentically connect with them. This Authenticity in conversation builds trust, which, in turn, can become customer loyalty.
Getting social media attention is also a cost-effective tool that should be part of the marketing strategy of any small enterprise. It allows one to scale up their business and boost sales.