When it comes to businesses today, making a name for yourself and putting yourself out there is important. Social Media is one way to accomplish this, especially with the most popular platforms such as Twitter, Facebook, Instagram among others. But did you know that there is another new way to gain social media recognition for your business? We are talking about Tik Tok. Mayur Patil, the head of TikTok growth and strategy at Bustle Digital Group has been storming social media with bigger aims than most. In his own ventures himself, Mayor has managed to build the largest and most engaged women’s network on Tiktok.
Mayur knows that a great social media presence can boost your business, but this can only happen if you have a large following and if you are delivering to your followers what they want or need. Mayur has turned out to be the TikTok king. Lucky for you, he is willing to share even more tips to help you thrive too.
Understanding Their Needs
Understanding the depth of your audience’s needs will help you interact with them on a deeper level. Knowing what they want to read more about and what they believe will help you understand how to best deliver. The moment you gain a better understanding of your target audience, you can then provide the best content to give them everything they want. This does not mean throwing out what you have already built. Instead, it simply means you can use more popular tools, like TikTok, to bring them to your already existing website or social pages. This will lead them to see what your business is all about and what you have in store for them. This will make your job easier because your social media presence can out-do all the rest.
To find success, Mayur developed a keen understanding of his women audiences on social media. He used these insights to build a women’s network on TikTok. Due to the level of transparency in the modern age, people want to get to know your company and what it’s offering on a more personal level. With this in mind, the 21-year-old entrepreneur built a presence with his audience, and as a result, built two accounts on TikTok. These had over 5.6M followers each in 5 months, making them the largest and most-engaged women’s fashion & beauty channels on TikTok. In addition, Mayur led growth and strategy at 10PM Curfew on Instagram, a women’s network founded by Bella Thorne. He has also driven over 150k followers to @Style and @Girls on Instagram in one month. Clearly he knows what he is doing, and it would be wise to follow his advice.
Seeking Relationships, Not Just Followers
Most people on social media aim to have a large following but it happens that most of your followers are just there to increase their numbers. What people forget is, it’s better to have 100 followers who engage with you from time to time, than 10,000 who ignore you. One of the best things with social media is that you can easily form relationships in an instant with your followers just from anywhere. All the social media networks you are involved in should serve a purpose and you can ensure this by setting up a marketing calendar. Ensure you have added all your upcoming events, blog posts, and everything else you have decided to do with your online business in this calendar.
This will be your aid to be organized and also help you understand how each social media account you own is doing. It will also serve as a source of more untapped potential for your business. Remember to engage with the people who are posting on your social media pages. When someone posts something, reply to them. Let your followers know you are interested in what they are posting and that you are attentive to their needs. Finally, give your followers more of what they want, then what you want to keep them posting on your pages.
Requesting Followers to Share and Connect
Sometimes just by requesting your followers and maybe even potential followers to share and connect with your social media networks, you just might be able to bring in more fans. This is one of the many ways Mayur has built the women’s network on TikTok. Currently, Mayur has built over 15 million followers on different social platforms, and that doesn’t mark the end of what he does best; it’s only the beginning of his journey to success. Want to learn more about how to build engaging social media accounts yourself? Get in touch with Mayur Patil today.